6/2/2023 0 Comments Product hunt community![]() Often users are just subscribing for you to see their email address and check out their product. Lots of people creating accounts and engaging on PH to later upvote and engage with their product post. The biggest issue with Ship and I suppose Product Hunt in general, is the number of spam accounts. ![]() ![]() Lots of people might hit subscribe, but their interest is minimal. But, low friction also means it’s less clear how interested someone is. Finally, the way users subscribe to your project is frictionless, which is excellent for boosting your numbers and email addresses you capture. We do our surveys in Typeform rather than Ship. The email marketing tool is missing some key features. It’s also a bit tricky to keep tabs on the projects you are promoting. The second downside is you can only promote two projects at a time, which isn’t clear when you sign up. You get some other perks, like AWS credits, but it’s still one of our largest expenses. That way, when we launch it, we can blast it out to the interested parties.įinally, it gives us a bit more exposure as Taskable with Product Hunt users, which is a similar audience to the one we target. It also gives us email addresses of everyone who has expressed interest. Now that we’ve done several things on Ship, you can sort of gauge how popular something is by how quickly it flies off the shelf. We like Ship because the number of subscribers gives us a better sense of interest. ![]() Ship pages show up in the Upcoming Products column on the front page The Good Users can then quickly follow/subscribe to your project. For $79 a month, they will promote your upcoming page on the homepage. The really value is access to the Product Hunt community. I generally add everyone to Mailchimp to send email updates and use Typeform for surveys. I hate to say it, but the tools themselves are sort of underwhelming. We used the Ship Pro account, which means we can promote our upcoming page to the Product Hunt community. The idea is to give you a toolkit for you to build a following of early adopters, get user feedback, and built momentum ahead of your product launch day. You can then send a welcome email, project updates, and user surveys. It lets you spin up a quick landing page ( here's the Ship page for Taskable), share what you’re working on, and collect email addresses. Ship is a “toolkit for makers to ship awesome products” created by Product Hunt. And this is where Product Hunt’s Ship comes in. For these types of projects, we tend to do a bit of additional validation of the idea. They require development time or hours of research or building new pages on our website. That isn’t just a few hours of drafting, getting feedback, and posting like a blog. Or, our State of the Stack interactive survey of work tools. For example, we created a checklist for launching on Product Hunt, that we also wanted to become a feature in our product. The comprehensive ‘content products’ require a bit more time and effort. We’ve talked a bit about this previously, with the idea of minimum viable content, in our Top Content Marketing Tips article. For smaller content items like blog posts, this often means posting a thought as a tweet or in a community. We are big believers in being as lean as possible and validating ideas before spending a bunch of time on them without knowing if they will be popular, interesting, or well-received. It can be anything from a post in a forum where our target audience hangs out, a blog post, a video, or even something more comprehensive, like an interactive database of places to post your product or checklist templates for launching on Product Hunt. Product Hunt Ship is a toolkit to help makers have a successful launchĪs you might have noticed, content is a massive part of our growth strategy at Taskable.
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